Step into the neon-lit world of Vice City at Selfridges, where exclusive GTA VI merchandise takes centre stage.
- GTA VI collection at Selfridges launched on 9th November, ten days pre-game release
- Over 50 exclusive items: fashion, limited-edition merch, and collaborations
- Oxford Street's façade transformed with Vice City's neon hues and motion graphics
- Collector's Box only at The Corner Shop; online queues exceeded 100,000
Rockstar Games has transformed Selfridges into a slice of Vice City with a world-exclusive Grand Theft Auto VI collection at The Corner Shop. Launched on 9th November, ten days before the game’s release, the collection features over 50 unique items, including fashion collaborations and limited-edition merchandise not found elsewhere.
Selfridges' iconic Oxford Street façade now glows with the vibrant hues of Vice City, transitioning from day to night in an impressive display of artwork and motion graphics. Inside, the scene is set with a life-sized replica of the Grotti Cheetah supercar and a towering 10ft Macca the Gator, bringing the game’s Art Deco inspiration to life.
Among the standout pieces is the Goodtime State Varsity Jacket, priced at £2,500, alongside a Black Varsity Jacket at £1,750. Other exclusives include a Vice City Narcos jersey, a Manatees Starter jacket, and a range of silk scarves, beach towels, and even a Burger Shot Leather Takeaway Bag for £125.
Collaborations with renowned brands are evident in items like the Winmau dartboard set (£275)
and a Members Only jacket. Smaller collectibles, such as a £5 shot glass and £8 keyrings, cater to fans seeking a piece of the action without breaking the bank.
The Corner Shop is the sole UK retailer for the game’s limited-edition Collector’s Box, The Goodtime State – Vice City Collection. The demand has been colossal, with online queues exceeding 100,000 on launch day, and some items already sold out.
This launch follows the Miami Heat store’s Vice City merch drop, expanding Rockstar's reach in a larger, more enveloping format. As part of Selfridges' Christmas and the City theme, Vice City also graces the festive windows, complete with palm trees and neon lights.
Check Selfridges’ GTA VI Collection page before visiting to avoid disappointment. For those outside London, select items are also available at Selfridges in Birmingham and Manchester. Don't miss this chance to experience Vice City in the heart of London.
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