Söderberg, the Edinburgh-based bakery and café group, steps into London with a new offering that champions Scandinavian simplicity.
◆The Brief
- Söderberg opens in London, bringing authentic Swedish baking from Edinburgh
- Founded by Peter Gottberg, known for cardamom buns and smörgåsbord spreads
- Sleek Nordic-inspired interiors with classic pastries and open-faced sandwiches
- Perfectly brewed coffee and serene atmosphere ideal for enjoying fika
The full story below↓
The Concept
Söderberg, known for its authentic Swedish baking in Edinburgh, now graces London with its minimalist Scandinavian ethos. Founded by Peter Gottberg, the group is synonymous with cardamom buns and smörgåsbord spreads. This London outpost signifies an ambitious expansion, introducing the capital to Söderberg's unpretentious yet meticulous approach to Nordic cuisine.
What to Expect
Expect a sleek, Nordic-inspired interior where light wood and clean lines create a serene atmosphere. The menu highlights classic Swedish pastries like kanelbullar alongside hearty open-faced sandwiches featuring gravlax and Västerbottensost. Coffee is a focal point, with carefully sourced beans brewed to perfection. The atmosphere is calm, with an emphasis on quality and simplicity, inviting patrons to linger over fika.
The Verdict
A refined addition to London's diverse gastronomic landscape. Savour the kanelbullar with a well-brewed coffee. Embrace the art of fika here.
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