Shaved ice artistry finds a home at Selfridges with Hinaga Kakigori’s new dessert haven.
◆The Brief
- Hinaga Kakigori opens at Selfridges, offering Japanese shaved ice desserts
- Features matcha kakigori with condensed milk and seasonal fruit toppings
- Minimalistic setting enhances the visual appeal of the vibrant creations
The full story below↓
The Concept
Hinaga Kakigori introduces the traditional Japanese art of shaved ice desserts to Selfridges, merging the delicacy of kakigori with the rich flavours of matcha. As London's palate continues to evolve, the arrival of this dessert-focused venue signifies a growing appreciation for Japanese confectionary beyond the familiar sushi and ramen. It's a timely addition to Selfridges, offering a refreshing respite from the bustling shopping experience.
What to Expect
Expect intricately crafted bowls of kakigori, each one a visual and gustatory delight. The matcha variant, a standout, balances earthy bitterness with the subtle sweetness of condensed milk, while seasonal fruit toppings add bursts of colour and flavour. The setting within Selfridges is fittingly minimalistic, allowing the vibrant creations to take centre stage. Whether a quick indulgence or a leisurely treat, Hinaga Kakigori promises a sensory escape.
The Verdict
A must-visit for dessert aficionados and those seeking a momentary escape from the retail frenzy. Pair the matcha kakigori with a side of red bean for an authentic experience.
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