This Christmas, Selfridges transforms its spaces into a celebration of city dining with NYC and London icons.
◆The Brief
- Selfridges unveils NYC Downtown Cafe and E Pellicci at the Brass Rail
- Experience New York staples like bagels and London classics like East End sandwiches
- Designs inspired by NYC and London create a vibrant dining atmosphere
The full story below↓
The Concept
Selfridges marks the festive season by honouring urban dining culture, unveiling an NYC Downtown Cafe alongside a collaboration with East London's E Pellicci at the Brass Rail. The concept aims to evoke the vibrancy and gastronomic diversity of two iconic cities, bringing a slice of New York and a taste of London to the heart of the department store. This initiative offers an opportunity for shoppers to indulge in authentic city flavours while exploring Selfridges' festive offerings.
What to Expect
The NYC Downtown Cafe serves up quintessential New York staples, perhaps bagels and lox or classic cheesecakes, in a setting that nods to the urban cool of the Big Apple. Meanwhile, the Brass Rail's collaboration with E Pellicci promises traditional East End fare with comforting sandwiches and robust espresso. Expect a bustling atmosphere where each bite transports you to a different metropolis. Design elements draw from the city's unique architectural styles, creating a vibrant, enveloping dining experience.
The Verdict
An imaginative convergence of city flavours, perfect for a festive shopping interlude. Visit the Brass Rail for a touch of London nostalgia.
Share this opening
